Case study

Prime Screen

Email Marketing

Prime Screen is a leading global point-of-care testing (POTC) company renowned for its innovative technology, high-quality products, and commitment to improving healthcare. Prime Screen is owned and operated by its parent company, Wondfo. The company's products are sold in over 150 countries and used by healthcare professionals and consumers in a variety of settings, including hospitals, clinics, pharmacies, and homes.

what we worked on

Strategy

Design

Copywriting

- The Challenge

Prime Screen faced many challenges for a growing account: too many immediate, easy opportunities, and not enough focus on potential growth prospects. They needed to move beyond their foundational flows. Their designs were template-based, rather than invigorating and unique. They needed to identify and leverage new opportunities, devise strategic approaches, enhance email optimization, and reintroduce creativity into their designs in order to facilitate channel growth.

- Solution

A formulated comprehensive strategy to address their challenges was created. The plan aimed to identify best practices, overlooked flows, and ways to enhance existing automation. The three-pronged approach focused on technical, design, and conceptual perspectives. They tested these strategic solutions in the email channel to identify the most promising opportunities for growth. Over the course of a month, the company conducted numerous tests and produced innovative content to rejuvenate the email channel and drive strategic growth.

- Results

The strategic solutions quickly yielded impressive results within a single month. A new strategy involving comprehensive flows and campaign strategy helped generate over $40,000 in revenue. Optimizing technical functionality across a series of emails resulted in a dramatic increase in click-through rates (CTRs) for the post-purchase series, with each email seeing an improvement of up to 51%.

Expanding the strategy to include SMS in the post-purchase flows led to an additional 11% increase in CTRs. Pattern breaker design tests not only refreshed the campaigns' aesthetics, but also boosted engagement by 11.5%.

An innovative approach to active segmentation, combined with personalized messaging, resulted in a further 3% increase in CTRs. Finally, an added SMS flow specifically designed to foster engagement significantly amplified revenue, demonstrating the effectiveness of the implemented strategic solutions.


441% Increase in Email Attribution.

$41,000 Generated in 1.5 Months